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"... let's choose to unite the powers of markets with the authority of universal ideals." K. Annan |
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Public authorities- Customer Satisfaction Survey in the Province of South Holland
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An important aspect of corporate social responsibility is taking into account the interests of others, of course without losing perspective of your own interests. In the following example the - Tourism Flanders and corporate social responsibility
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Tourism Flanders is an agency of the Flemish government responsible for promoting Flanders and supporting quality control. The agency wants to make Flanders a sustainable tourist destination. For this purpose it needs to carry out a qualitative sustainable tourist policy. This can only occur if sustainability is integrated into all the departments of Tourism Flanders and if Tourism Flanders as a whole operates along sustainable lines. That is why in 2004, the organisation decided to examine whether sustainability was integrated and anchored in all the activities of the agency. BECO implemented this survey using the Strategic Sustainability Scan. The responsible persons in the various departments were interviewed. In addition 8 external stakeholder and 28 employees were asked what role Tourism Flanders should fulfil in the area of sustainability, how they presently assess the performance of Tourism Flanders in a number of aspects of sustainability, and how much importance do they attach to each of these aspects. Read more…
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